This is another tricky year of the marketing challenge. It’s when 2021 winds down, and we have moved into the new year of 2022. Again, new packaging designs and trends elaborate on intelligent packaging technology. We are looking ahead to the current packaging designs to collectively predict what will be blooming across the industry and the product.
The time of previous years has jotted down everything, from business to social life to the liking and disliking of the products. The current age has ups and down everything. Thus, it also has placed shadows on the packaging industry.
The demand for the product shows that consumers are looking for the product’s beauty with usability. They are now more concerned about ordering online with security and safety. Thus, it presents a challenge to the retailers and the packaging industry.
This time of year is essential for the packaging industry. It is an opportunity for companies to bring out new concepts in their packaging and make it a trendsetter in the industry.
But before we get into the packaging trends, an essential aspect of intelligent packaging is more important to look for in 2022.
Here we will look:
Innovative technology packaging, i.e. active, intelligent, and connected.
New emerging trends in the world of the retail industry.
- Minimalist Packaging
- Authenticity With Modern Technology
- Old Vintage Packaging
- Modern FontsModern Elements
- Storytelling Or Expressive Designs
- Transparent Packaging
- Sustainable Packaging
- Abstract ArtBe It Convenient
Merging Technology with Packaging Solutions
When we talk about intelligent packaging, it does not mean only one type of packaging, and it’s actually a guidance term that refers to the different types of packaging with technologically advanced solutions.
Innovative packaging has three main benefits, security, connectivity, and authentication that every retail business can quickly get.
Intelligence, such as bar codes and RFID tags, is the most common intelligent packaging technology. This technology works by using the power of radiofrequency to store and transfer data. With this technology, we can read the information placed on the product.
Another type of innovative packaging is called electronic or e-packaging. It refers to a wide range of design technologies that send and receive data through electrical conductive wire or cable to transfer information. Thus, it can be used in many applications, including retail, checkouts, logistics, etc.
RFID (radio frequency identification) tags are an example of electronic packaging solutions that use radio frequencies for communication between devices such as tags or readers and tags or readers. RFID tags use in various mobile, industrial and retail applications, including labeling and tracking of goods, inventory management, and security.
Benefits of using innovative packaging:
The main benefits of the technology are that it can track the movement of goods. This can reduce theft by making it easier to retrieve stolen goods. Also, with this technology, we can know where the products are located. With this information, we can do things such as control inventory levels or monitor our distribution network for better efficiency.
It is also essential to mention that with innovative packaging solutions such as RFID tags or bar codes, we have an assurance that the products have not been tampered with to improve the product’s quality.
Finally, it can help us have a much more secure environment for our products and people. This means that we will be able to make sure that our products are not tampered with and that people will be safe from any kind of harm.
As we can see, there are many benefits to using this technology, and it is essential to know all of them to make the right decision.
Types Of Smart Packaging:
1- Active packaging:
One way to improve the shelf life is by using active packaging. This means that we will be able to keep the product at a specific temperature for a certain amount of time. When it comes to the shelf life of food, we must know how long it takes for our food to lose its flavor and quality. We must use this technology to ensure that our food stays fresh and healthy. Active packaging can help us assure that the product will stay as fresh as possible without any danger of spoilage or contamination.
2- Intelligent packaging:
This type of packaging is designed for more accuracy and communication quality, product safety, and more valuable information about the product.
This is another way to improve the shelf life of a product. The main idea behind this technology is to automate the packaging process. This means that instead of human beings doing the packaging, we will be able to have AI do it. The main advantage of using this technology is that we will be able to save money and time.
Another superiority is that we will be able to have more accurate information on the quality of our products, which can help us make better decisions and improve our results.
One can gain many other advantages by using intelligent packaging, such as reducing labor costs, improving efficiency, reducing waste, and increasing productivity.
3- Connected packaging:
This type of packaging means that we will be able to have our products communicate with us through sensors. We must know what information our products need to stay healthy and safe.
Another advantage is that this technology can help us reduce waste and improve efficiency. It will allow us to monitor the quality of our products and make sure that they are not contaminated before we ship them out to customers. This is possible through QR codes and concealed URLs that conveniently allow customers to interact with more brands.
There are three primary responses to a piece of design – yes, No, and wow. Last is the one that you should aim for
Good Packaging Design According To Trend Help You Reach Above Your Current Marketing Weight
The retail shelf is no longer living on the old methods before the pandemic. Also, innovative packaging has helped a lot. So the design has been approved for use in the intelligent packaging domain.
There are hundreds of brands and their products on the shelf. They all are popping up in the market.
Packaging is a critical factor for the success of products.
Talking about the context, you need to put a leg up on the competition; we created this blog about intelligent packaging designs using technology.
It is time before the future will be full of intelligent packaging.
Packaging is the key element of a product. The product packaging is only as good as packaging. For that reason, the packaging design is always the first thing to be considered before investing in any product.
There is a general myth that packaging plays a vital role in attracting customers to your products. It is because it directly impacts how the customers perceive your products. Different factors affect the customer’s perception of your product’s quality.
It is essential to know your customers’ needs and how you can improve your products to make them more appealing. There are blog posts that will help you understand how to choose the proper packaging for your products and how the packaging can be used for marketing purposes.
We hope this blog help make you aware of what is happening in packaging design and helps you improve your product’s reputation.
If you want to know about customized packaging design trends, check out our blog, Eye-Catching Product Packaging Trends For 2022.
New Emerging Packaging Trends In The World Of Retail Marketing in 2022:
During the time of a pandemic, we have come to the conclusion that wholesale retail packaging boxes are an essential element in branding, whether in-store or online. In an online store, brands would not feel the exposure the direct shopping, which decreases the tangible feel of the product. Thus your packaging, especially the smart one, highlights that exposure.
However, the pandemic has brought another component: the trends in packaging designs.
Therefore, business owners are searching for methods and developing trends in packaging boxes. They are also trying to look into the options. Hence, their products directly capture the attention of their digital audience and turn them into customers.
They do so because packaging design trends in 2022 will bring remarkable change to people’s lives, business plans, and personal feelings towards that brand.
We have brought some of the most quoted trends in the packaging industry.
Minimalism Is Appreciated:
After the chaunting slogans of saving the world, the idea of saving the world is like a sound to the ears.
Keep material more minor and minimal design, which might be a safe approach. This is because minimalism plays its security for your brand.
Reducing a product’s packaging materials to its core is a dominant way to sharpen your brand accurately.
If you wish to make your product enduring and give it a prominent impression, the best way to make it speak itself. Minimal packaging makes your product unique and shiny in the market.
Minimal packaging means minimal in quantity and also its printing. Just because the style is minimal, it does mean to be simple. It means to peel away what’s irrelevant and include the essential parts in the design. The final result would be simple and let you shine in the market.
Use Of Modern Technology For Authenticity:
Apart from intelligent technology, QR code scanner are an emerging format in packaging trends of 2022. QR codes for intelligent packaging transform customers’ interaction with your brand. It strengthens trust and develops the authenticity of the brand, which upgrades the product’s perception in the mind of customers.
Apart from the QR code scanner, the NFC and RFID have been developed to be substantial potential in intelligent packaging.
Such technologies let the customers know about the product without opening or unboxing it. One example is changing the colors of printing which determines whether the product is fresh. Therefore interaction is the key to new innovation and intelligent packaging for the future of marketing.
Old Vintage Age In Packaging:
It’s nostalgic. Everyone looks into the past to bring old soothing effects. So one of the trends in this modern world is to bring old charm into packaging. It will create an emotional touch with the customers.
Such vintage beauty can be placed in designing and penetrates into the entire design or some part of it. It should be from layout to color selection and even the whole packaging style. Such vintage design packaging can use in almost every industry for any product.
The major attraction of vintage design is that it communicates authenticity. Indeed, it reflects both a modern and old feel to the audience. besides the old font or designs, the implementation of illustration, script, and colors gives a pure sense of age and modernism.
Modern Typography For Your Packaging:
This is the modern age and a competitive market where new products emerge every day. in such an age, it becomes difficult for customers and brands to make a presence. Along with trendy modern designs in 2022, one trend is catchy modern fonts that must be bold and clear for viewers’ understanding. It should be more than ordinary typography.
When you combine it with modern colors, it will become loud. Contemporary fonts help make the product’s title easy to get attention from competitors.
When choosing the fonts, look for easy-to-read and visually appealing fonts to make them more effective for people. Even if your design is good, but typography is not up to the mark, the product may remain on the shelf for a long.
Use of Modern Elements:
You must be careful while designing your packaging as it should not have any adverse effect on the quality of your product.
Suppose you want to include some modern elements in your packaging. In that case, you can use some modern fonts, ornaments, or even a logo for your brand.
Storytelling For Selling Products:
You can use your packaging to tell a story about the product.
It will be easy for the customers to understand what your product is all about. You can make it famous for people to know about your success story and the packaging history.
You can use some elements from nature or even science to describe how your product works.
This will make it easy for the customers to understand how your product works and how they can benefit from using it.
Transparent Packaging boxes:
You can use your packaging to create a product that is not just meant for sale but also for experience.
In this way, you can allow your customer to see how they can benefit from using your product.
You can use transparent boxes or even display some of the products inside.
This will be an excellent choice to create a more interactive experience with your customers.
When you plan to increase the sales of any product, you must include environmentally friendly packaging in your design.
You can use recycled materials to create your packaging and use renewable resources. These are the most essential elements to help you make your packaging sustainable.
Abstract art is the design of aboriginal people that creates aesthetics for the views of some class. The art can be sussed to set the target and capture that class. In this method, designers use extreme printing designs that are not understandable to familiar people. Instead, only potential customers will see it. This could be done with bold fonts and brilliant shades of colors with acute minimalistic demands.
Be It Convenient:
As well as keeping all the above things, adding the convenience of holding the box is another trend in 2022 packaging trends. An example of this is holders or pouches.
This is beneficial for food industry packaging for soups or beverage holdings.
How Trends and Smart packaging Help You In Marketing And Branding More Precisely In 2022:
To start up a retail company, you can have a distinct advantage over the established market, business leaders, agility, and performance. Without large corporate businesses holding things back, they can leverage packaging design and innovative technology around the big brands.
Specifically, they can use innovative, creative packaging designs to stand out in the store among other products. It should have a clear message and communicate effectively about the product.
However, it can have advantages like incorporating intelligent packaging technology, designs for both physical and online markets, and AI to create more effective designs.
We believe in using technology and designs to incorporate the market and design sensibility. While the above tips are a good start, we will look forward to hearing more from you about what more innovations on packaging can be implemented to crush it in 22KY and beyond.